MUSEUM MARKETING...REALLY??

Hmmm...Yes! Agreed Indeed!

Before I move further, I wish to exclaim that now officially I'm pursuing my Masters and in a discipline which is very interesting yet unheard !

Any Guesses? No?

Okay!

So, the discipline is called as "MUSEUM STUDIES" OR "MUSEOLOGY (In Fact!)




YES...I know ..Life is so complicated....uugh!!

But this is the reality...It was really unconventional for me to get into such a course which hardly has scope in India..Being the biggest risk of my life I strongly feel that such should be endorsed at a larger scale to an asounded audience.
I managed to skim into it as initially I have a historia curios seed which wanted to learn more pragmatically rather than with bookish knowledge. So, as a Matter Of Fact, I did it!!



As the time is travelling and the train is moving, I would like to give you a sneek-o-peek into what this course is all about and especially what I am studying now...



(Yes...I know)...

Currently, I am looking towards a subject known as 'Museum Marketing'. as the name suggests, it is all about promoting the Museum Culture to its utmost severity through any means ,such a social media (WHAT I AM DOING)...feedbacks..(WHICH I WANT AFTER I FINISH THIS) and so on...It is more of attracting the attention of the people and converge them into StoryTelling!



(NO NO PLEASE!...)

Didn't mean this, but yes it is more about getting to know about their interests, rather than being informative and convincing them what you know.

Depending upon the interests,at first, we need to choose the audience to whom we are getting indulged into..THE TARGET AUDIENCE!!!



This look....Kills me!!! HAHA...

The target audience can be anyone-Men, Women,Children, anyone can join the museum family.To lure them towards the museum, certain strategies are meant to be Planned and Implemented..

For Instance, -

TO CONDUCT SPECIAL EVENTS ON SPECIAL OCCASIONS...

MOUTH-WORDING....(LOL!)

Y
E
S!

And so on..So basically, this course demands for such tools in order to create an environment of curiosity and attention from the visitor to be more relatable and wanting the visitor to visit again and again to the museum.

On the other hand, it also allows the museum to be more consistent in order to maximize its performance inch by inch. 

"WITHOUT THE HEART, THE MIND IS LOST"

Hence, without the visitor, the museum is no more. If a museum is not able to attract its followers, ( and obviously, those who don't follow), it would not be considered as a 'LAND OF THE MASSES'.

Therefore, Marketing is quite essential in order to enhance the working of the museum as well as to check the participation of the visitor. Thereby, some famous museums have their own Visitor Analysis in order to perpetuate their working and the perception of the visitor.

In Short, The Visitor's 'PAY IN' to the Museum would not be a wastage!

Other than that,the most important phase in Marketing lies in the the underlisted Four Definitions (AIDA) which can surely help to attract your visitors to your Museum!

1. Awareness-

You can tend to draw the attention and initially do it by Creating a Logo for your Museum, Like the V&A, so that the appeal of the museum is more reassuring the visitor's attention and keep your museum in his memory all the time. Social Media is as assert where the museum can have bright and colourful pages and can be used as a platform to share and describe the happenings, announce public events and provide community info!

2.                         Interests-

You can enlighten the grey matter of the audience by getting to know how they can relate themselves with the museum- culturally, aesthetically, socially, and drive their emotional state to an extent where they indulge themselves to the core.

3.                              Desire-

This is the most self driven aspect where one is willing to consume something in order to satisfy his/her want. The audience tend to draw itself to the artefact/product due to its uniqueness and creative appeal and here the museum holds the audience with queer curiosity. One can take up reviews/feedbacks , have lucky draws and certain tactile activities and can therefore relate the aspirations of visitor to them.

4.                                            Action-

This is the doing aspect- where the museum comes into being through physical comfort by promoting sales through discounts, providing them with free meals, conducting free and comfort services therein to make the audience happy and give them ease with the state of entertainment and enjoyment.

At the end, Museum Marketing is a prolonged aspect of the museum where the museum finds its comfort when it comforts the visitor's needs and wants.

See Yaa Ciao Ciao!